so this ended up longer than i intended … but i like this story. ok so last week, as you probably know, we launched our kickstarter. girls will be was founded about a year ago with the mission to change the world of girls clothing. not every girl wants to wear ribbons and bows and pink and sparkles and ruffles. we don’t think there is anything inherently wrong with girls wanting to wear those things. its great. but not every girl wants to. my two nieces wont wear clothes with any frills or embellishments. we decided to start with t-shirts. it was impossible to find a t-shirt that allowed my nieces to dress like they wanted to. our shirts now let them (along with a host of other companies that are working alongside us to give girls more options).
our next move, and the one that is taking all our time right now, is shorts. if you haven’t been shopping for girls shorts before you would likely be shocked to find out that there are really only two choices. to buy shorts from the boys department- but girls don’t usually want to do that and they shouldn’t have to, or to buy incredibly short and tight fitting shorts.
my sisters and i who founded the company have other jobs. as you probably know, i am an architect and artist, one sister is a stay at home mom, and the other is a graphic designer and branding expert.
all of this is a long way of saying that girls will be isn’t just a company to me. it is a labor of love. i have cancelled dates that i really wanted to go on to be able to work that night away on it. ive missed bulls games. you name it. working as hard as i could to ensure that girls will be is successful and gives girls the options they desperately need is a labor of love.
so last week once our kickstarter launched we were all watching as people came and supported our campaign. it was all so exciting. we had a backer gives us $200. then one came in that was $500. then another that was $100. then another one and another one. these were all from friends or family. the people that you hope and kind of figure will support you. this isn’t to say that we weren’t thrilled and over the moon by them. we were. so much so that it had my two partners crying tears of joy. i was busy that day doing a punch list walk at one of the projects and wasn’t able to look at my tumblr or twitter much. i got back to the office to an email asking me if i knew who [insert name] was. i didn’t. my sister wrote back and said- they just backed us at $500 to be our designer of the month and the address is chicago so she thought i might know who it is. it was our first big supporter who was not connected to us. or so we thought.
fast forward a couple of hours and i am leaving the office and on my way to pick up morley. it had been such a great day and i was just high on life and feeling so excited about how many people had supported us. i decided i was going to make myself carbonara (my favorite) so on the way to pick up da mo, i decided he should have his favorite dinner too. a can of this chicken and apple dog food. its crazy. you can see the actual pieces of chicken and apple slices. like it is a real deboned chicken wing. anyway. he loves it. so i pick up his dinner and i am driving to get him and i get a call from my sister “hey did you read sharon’s email” “no im driving” “can i tell you what it says? we know who [insert name] is. “yeah sure tell me”.
so she reads me the message that is below (in the reblog) that says such nice things about me. so there i was driving west on monroe on the way to the pooch hotel crying tears of joy.
tumblr is awesome.
shikaawa is awesome
thank you thank you thank you.
right now we are over a third of the way to our goal after a few short days. we still have a long way to go to reach our goal by the end of the month. but reading messages like this and seeing how our product resonates with people is just the best feeling in the world.
our kickstarter went live this morning around 7am and it has been amazing to watch as (of right now- a few short hours later) 73 people have backed our project!
we are trying to change the world of girls clothing and this is a big step in that.
And here are three ways you can help spread the word and build momentum:
1) On Kickstarter, simply click the buttons right under our video to share our project on Facebook and Twitter.
2) Email your friends and family…anyone you think would be interested. The more the better!
3) If you know you want to pledge to our campaign, please do it today. Kickstarters that have really good Day 1s tend to be featured more by Kickstarter on their home page and are more likely to get picked up by the press. But please don’t feel any pressure to pledge…spreading the word is much more valuable!
I can’t say I’m even Internet friends with him, but still I feel like I know him because he used to read Aviary is Haunted. He seems to be one of the most decent and interesting people on Tumblr. And now he’s got a very cool Kickstarter, which I urge all of you to support. I’m looking forward to being “designer of the month.” And I’m thinking something Lego themed.